Unreliable IoT connectivity
Could lead to misinformed and confused audiences, and lost opportunities.
Your billboard ad shows nothing but a blank screen, ruining your carefully planned targeted advertising campaign. In the mall, signal is up and down, rendering the digital touchscreens all but useless. And on your route home, the visual alert system advising drivers of changed road conditions has disconnected, leaving traffic in a mess. Disappointment, frustration, lost time and revenue – all of this could’ve been avoided if smart IoT connectivity had been used to connect these digital screens. The right messages would’ve been delivered to the right audiences.